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Which Social Media Platforms Should You Use for Your Business?
There is no doubt that social media is an essential marketing tool for any company that wants to stay relevant and visible. In fact, 88 percent of marketers say social media has helped them increase exposure, while 77 percent say

The Complete Guide to Programmatic Advertising for the Uninitiated
If you or your company uses online advertising, you have probably heard about how programmatic advertising and the Internet of Things (IoT) are disrupting digital marketing. Your ad could be fantastic, but if it isn’t in the right place and targeted

10 Ways to Grow Your YouTube Channel
There’s no denying that video marketing has become increasingly popular and accessible to brands in recent years. While popular sites such as TikTok, Facebook, and Instagram, as well as your website, are excellent places to invest, creating a YouTube channel

How to Start Your Own Digital Marketing Campaign
A successful marketing campaign takes research, preparation, time, and patience. There is a lot of noise to contend with in order to guarantee your message reaches the right people at the right time, so it’s important to plan each step

Developing The Right Strategy For Snapchat Marketing
The use of ephemeral content for storytelling has become the norm. The concept of disappearing content in the form of ‘Stories’ across all social and mobile platforms, including Facebook, Instagram, WhatsApp, TikTok, and LinkedIn, has now become the future of

How to Use Pinterest for Your Business
Pinterest is a visual social network that focuses mostly on creative graphics and crafts. Users post photographs and videos to demonstrate their abilities, products, or services. Its goal is more about social discovery than social networking. Pinterest should be a