Thoughts go to where to put our hard-earned money to generate optimum returns, customer retention, and customer attraction.
In my company, web design and internet marketing, we consider both when working on a customer's website. It's this time of year when we get the most requests to review and criticize websites in preparation for their…
Web Design
Customers react to the experience of using a website. No matter how attractive your website can seem, if the user experience (UX) is upsetting, the customer tags your brand as problematic and ignores you. Improving their UX in internet marketing, particularly for mobile users, is vital because refusing to improve could mean losing customers. If your custom…
In some of our posts last year, we explored the general concept of digital marketing and some of the ways in which companies use it to promote their brand and interact with other businesses. This time, I'm going to drill into the "Why"—the major reasons for making digital marketing an integral part of your brand…
You did it, finally! All those weeks of searching to find the right web design company; weeks of contents and images, quality checks, and collaboration with your web designer have paid off. Whew! Congratulations on your new website.
That's it, Nice done job?
Not specifically Ahem. There's a little good news and a lot of all…
Just 2% - 3% of websites are able to produce enough traffic and revenue. Why? The main explanation boils down to content. Depending on the aims of the website (some only want to have an online presence), content is key to success.
Here's an example to describe it. If you have an offline store, the primary source…
The Meta Description Tag
The keywords and phrases you use in your Meta description tag do not impact the search engine ranking of your website, but this tag may still be handy in your overall SEO and social media marketing campaigns.
What's the Meta Description Tag?
It's a snippet of HTML code that belongs to…
How much have you been caught in this trap? You click on an ad with an enticing bid, but instead of going to a page that tells you all about the offer that took you there in the first place, you find a page that tells you nothing about it.
Just now, I fell into…
For many others, writing the About Us page can be the easiest page to write. Let's be honest, I mean, it's about you and your business. Now that's something you should really sink your teeth into, right?
It's the most daunting page for some, and it's always a lost opportunity.
But let's take a step…
Oh, yes! We are all guilty of that. If you have been in a single industry for as long as we have, you tend to believe that everybody understands the terms and conditions of your industry. You start spewing phrases to your clients, and they look at you like deers in the headlights.
To help…
In this article, you will learn what makes a good website that puts the customer first.
In reality, these are unique actions that we take with any B2B website design that we create as well as our own.
So, what's a customer centered website like? Essentially, it is a B2B website design that incorporates all…