When thinking about B2B, we are discussing the business-to-business environment: that is, the space where different businesses exchange products, services, or information. B2B is a principle you may not be acquainted with throughout your career. Most companies send B2B messages, and even if you're on the road, you will usually receive a B2B e-mail. If…

Some people have abandoned email marketing in favour of newer digital marketing strategies as social media and other online platforms have grown in popularity. Email marketing is also one of the easiest and most successful ways to promote your company online. In this article, we will look at why email marketing is still relevant to…