How To Empower Yourself (and your customer) With A Modern Sales And Marketing Process

When I was first told about Google; I didn't understand it, neither did I know what a search engine was. I didn't even know it could index all of the world's information, and make it accessible to absolutely everyone. It seemed unfathomable; like life on Mars. Sales (and marketing) roles are undergoing a major transformation…

November 13, 20200Comments

Content Marketing Digital Marketing

7 Ideas For Developing Your Business Blog Content Plan

Getting a written blog content plan is what distinguishes the good blogs from the very great ones. Basically, you double your chance of success with a published blog plan. According to the Content Marketing Institute, 60 percent of companies with a written content strategy is successful compared to just 32 percent of those with a…

November 12, 20200Comments

Content Marketing Digital Marketing

4 Simple Ways To Nurture Your Customer Relationships

For a better client experience, 86 percent of customers would pay more. This statistic may or may not come as a surprise to many companies, particularly as we increasingly turn to digital channels to automate and expedite. But we use comparative shopping engines to find the best prices, and sites like eBay and Alibaba to…

November 3, 20200Comments

Content Marketing

How To Humanize Your Organization’s Digital Marketing Efforts

We live in an age rich in useful data that gives brands and companies a wealth of insight into the views, emotions, needs and preferences of their target audience. And these observations are indispensable to the continued success of any organization. But, with a plethora of metrics readily available at our fingertips, it's all too…

September 29, 20200Comments

Business Content Marketing Digital Marketing

How Small Businesses Can Improve Their Customer Experience

HOW SMALL BUSINESSES CAN IMPROVE THEIR CUSTOMER EXPERIENCE Giving customers the best customer experience is always one of the most important goals of businesses. After all, there is a popular saying, “A happy customer, a happy business”. With digital marketing taking over from the more traditional methods of marketing one would wonder how small businesses…

September 27, 20200Comments

Content Marketing Digital Marketing

6 Tips To Promote Your Video Content

It's hard to imagine that just 20 years ago , people didn't have portable, mobile devices that could connect to the internet and download high-volume video. But nowadays, people listen to music, take pictures, shoot video, and watch all sorts of content on their phone without even thinking about it. And the ability to create…

September 24, 20200Comments

Content Marketing Education Search Engine Optimization (SEO) Web Design

How To Write “About Us” Page That Converts For Your Website

For many others, writing the About Us page can be the easiest page to write. Let's be honest, I mean, it's about you and your business. Now that's something you should really sink your teeth into, right? It's the most daunting page for some, and it's always a lost opportunity. But let's take a step…

September 23, 20200Comments

Content Marketing Education

8 Competitor Market Research List And Tools

As the owner of a growing business, you are responsible for maintaining the pulse of competition. By learning about the marketing strategies of your main competitors, their product blends and their emerging target markets, you can change your own marketing strategy to gain an edge in your industry. Here is a look at the top six things…

September 16, 20200Comments

Content Marketing

How Many Words Do You Need To Rank A Web Page

Many business owners, bloggers, and marketing specialists are wrestling with the issue of word counting. What is the ideal length for an article to rank high in SEO metrics and at the same time provide a satisfactory answer to the user's query? Is there a clear Article Length Formula that should be consulted? To address…

September 13, 20200Comments

Content Marketing

12 Tools To Help You Increase Your Content Marketing Gains

If you’ve been paying attention to trends in digital marketing space for a while, you’ve probably heard the saying ‘content is king’. It’s not without reason, because when done right content marketing is a mind-blowing powerful strategy. How powerful? Well, research has shown that it can cost up to 62% less than traditional marketing and…

September 8, 20200Comments

Content Marketing

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