How To Map Content Marketing To Sales, In 3 Steps

Many marketers consider content revenue to be linear. You make content, people click on it, and then they automatically buy something or fill in a sample request form. After all, if our search ads work that way, shouldn't our content work that way, too? It's not, so it's not a bad thing. Content is all about…

July 10, 20200Comments

ByTechynista

COVID-19 Digital Marketing

3 INSPIRING COVID-19 MARKETING CAMPAIGNS

As the Covid-19 storm continues, one thing is certain: the world will never be the same again. In a state of isolation, we all had to adapt to a more solitary existence, increasingly relying on the hyper-connective capabilities of the digital world, as well as our local communities, to navigate these most unusual times. Since the start…

July 3, 20200Comments

ByTechynista

Digital Marketing Search Engine Optimization (SEO)

GOOGLE BERT: WHAT IT IS AND WILL IT CHANGE THE APPROACH TO SEO

Each so often, Google is making a major change to its main algorithm. This was the launch of BERT in October 2019. But with hundreds of Google updates per year, what sets BERT apart from the rest of it? Ok, according to Google, BERT is the biggest change in five years (since RankBrain) and affects one in…

June 30, 20200Comments

ByTechynista

Social Media

How To Build A Social Media Marketing Funnel That Covert Sales

Social media marketing is likely to be a key component of your overall marketing strategy. At the end of the day, social media platforms play a vital role in helping businesses reach a wider audience. Through social media presence, your business will benefit from improved customer knowledge and strengthened links between your business and your customers. With…

June 21, 20200Comments

ByTechynista

Business Digital Marketing Web Design

7 Google Must Have Apps For Small Business

Small budgets and small businesses tend to go hand in hand. Unfortunately, the tools you need to manage your digital marketing campaigns successfully tend to eat away at that budget. These seven must-have tools from Google each fill a critical need at a low cost, and some are free. 1. Google My Business Every business with…

June 4, 20200Comments

ByTechynista

Business Internet Web Design

What You Need to Know About Taking Your Business Online.

Take Your Business Online: What You Need to Know About Taking Your Business Online. The common question that new and existing business owners ask is, why should I take my business online? Firstly, I will like to clarify things. In the sense of this article, a business does not necessarily need a physical location to sell.…

May 18, 20200Comments

ByTechynista

COVID-19 Digital Marketing Social Media

Facebook and Instagram Advertising Strategies During the COVID-19 Pandemic

The outbreak of COVID-19 has a major effect on day-to-day business and customer behaviour and, as a result, these are moments that small business owners and marketers need to identify ways that will help them develop meaningful and long-term relationships with their audiences from a safe distance. Unprecedented times call for improvements to your online…

May 5, 20200Comments

ByTechynista

COVID-19 Digital Marketing Social Media

How Brands Use Instagram During COVID-19?

A brand's presence on social media is crucial in a moment of uncertainty in helping them ride the wave, speak with their customers, and be heard as they wish. In a way, Instagram has been transformed into something more intimate. The way we post the pictures of packed social life has transformed into pictures inside the…

April 6, 20200Comments

ByTechynista

Social Media

The Landscape Of The Social Media In 2020

Let's take a look at the state of social media in 2020, and you'll be able to get a grip on the major social media trends to watch out for next year. According to Sprout Social, advertising spending on social media will increase to $102 billion over the next 12 months. There is no doubt that…

February 16, 20200Comments

ByTechynista

Digital Marketing Email Marketing

Four Reasons Your Email Open Rate Decreases

Hitting the send button on an email that you spent days perfecting is a wonderful feeling, but the marketer's high is crashing down after you see that your open rate is smaller than normal. What has happened? First of all, it's important to know that this happens to almost every marketer. At some point, you 're going…

February 2, 20200Comments

ByTechynista

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