Google's search experience, particularly local SEO, is constantly evolving. Since local SEO is ever-changing, businesses must do all they can to adapt, or else they may fall behind their competition. Recent changes to Google Search results have improved the way local businesses appear on the Search Engine Results Pages ( SERPS) when a user searches…
Small budgets and small businesses tend to go hand in hand. Unfortunately, the tools you need to manage your digital marketing campaigns successfully tend to eat away at that budget. These seven must-have tools from Google each fill a critical need at a low cost, and some are free.
1. Google My Business
Every business with…