How Do Social Media Algorithm Work?

As the world progresses, new technological advancement and trends come up every day and it is safe to say that social media has become one of the most powerful platforms used today. Therefore understanding social media and how social media algorithm work is imperative for small business owners. Social media algorithm is what most social…

September 21, 20200Comments

B2B Business Campaign

Benefits of Account Based Marketing Strategies for Small B2B Companies

Account Based Marketing (ABM) is primarily leveraged on by large B2B organization, however, SME’s providing B2B services can also explore this form of marketing since it is cost-effective in the long term. Account Based Marketing is a strategic approach to business marketing based on account awareness. This means that multiple specific accounts can be targeted…

September 7, 20200Comments

Campaign Education Search Engine Optimization (SEO)

10 SEO Questions Employers Should Ask At Interviews

As a brand, you are aware of the value of SEO in e-commerce, from the way it helps shape a brand to the subtle changes in Google rating. According to HubSpot, search engine users usually pick one of the top three results, and 75% won't bother looking past page one of the search results. With high…

August 27, 20200Comments

Campaign Digital Marketing

How Can Digital PR Boost Brand Online Presence?

Digital PR is a technique used to raise awareness about a brand using online methods. It is similar in many respects to conventional PR, but it provides an ability to reach a much broader audience that can't be reached with just offline approaches. Digital PR depends on Internet-based techniques such as search engine optimization, content marketing,…

August 25, 20200Comments

Campaign

Simple Guide To Google Ads

Competing online for new customers is a tricky prospect. There are a lot of clever marketers out there who know all the ins and outs of online marketing, making it a lot easier for them to gain that market share you have been struggling to capture. You can get in on the action if you learn…

August 20, 20200Comments

Campaign Digital Marketing

Why Is Digital Marketing Important To Small Businesses?

As small businesses start up, they often concentrate on how their first set of customers will walk through the door. They do use traditional advertising forms like printed advertisements and radio/television advertisement, or even big signs on the roadside. They believe it's only a matter of time before consumers find their way to them because they are sure they offer a good…

August 17, 20200Comments

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