A number of high-profile Twitter accounts were hacked simultaneously on Wednesday by attackers who used the accounts — some with millions of followers — to spread cryptocurrency scams.
Apple, Elon Musk, and Joe Biden were among the accounts compromised by a broad-based hack that remained mysterious hours after it took place. Those accounts and many others…
Many marketers consider content revenue to be linear. You make content, people click on it, and then they automatically buy something or fill in a sample request form. After all, if our search ads work that way, shouldn't our content work that way, too?
It's not, so it's not a bad thing. Content is all about…
As the Covid-19 storm continues, one thing is certain: the world will never be the same again.
In a state of isolation, we all had to adapt to a more solitary existence, increasingly relying on the hyper-connective capabilities of the digital world, as well as our local communities, to navigate these most unusual times.
Since the start…
Each so often, Google is making a major change to its main algorithm. This was the launch of BERT in October 2019.
But with hundreds of Google updates per year, what sets BERT apart from the rest of it?
Ok, according to Google, BERT is the biggest change in five years (since RankBrain) and affects one in…
Social media marketing is likely to be a key component of your overall marketing strategy. At the end of the day, social media platforms play a vital role in helping businesses reach a wider audience.
Through social media presence, your business will benefit from improved customer knowledge and strengthened links between your business and your customers. With…
Small budgets and small businesses tend to go hand in hand. Unfortunately, the tools you need to manage your digital marketing campaigns successfully tend to eat away at that budget. These seven must-have tools from Google each fill a critical need at a low cost, and some are free.
1. Google My Business
Every business with…
Take Your Business Online: What You Need to Know About Taking Your Business Online.
The common question that new and existing business owners ask is, why should I take my business online?
Firstly, I will like to clarify things. In the sense of this article, a business does not necessarily need a physical location to sell.…
The outbreak of COVID-19 has a major effect on day-to-day business and customer behaviour and, as a result, these are moments that small business owners and marketers need to identify ways that will help them develop meaningful and long-term relationships with their audiences from a safe distance. Unprecedented times call for improvements to your online…
A brand's presence on social media is crucial in a moment of uncertainty in helping them ride the wave, speak with their customers, and be heard as they wish.
In a way, Instagram has been transformed into something more intimate. The way we post the pictures of packed social life has transformed into pictures inside the…
Let's take a look at the state of social media in 2020, and you'll be able to get a grip on the major social media trends to watch out for next year.
According to Sprout Social, advertising spending on social media will increase to $102 billion over the next 12 months. There is no doubt that…