Search Engine Optimization (SEO) Web Design

Why You Should Review Your Website’s Meta Description Tag

The Meta Description Tag The keywords and phrases you use in your Meta description tag do not impact the search engine ranking of your website, but this tag may still be handy in your overall SEO and social media marketing campaigns. What's the Meta Description Tag? It's a snippet of HTML code that belongs to…

November 30, 20200Comments

ByTechynista

Content Marketing

8 Methods To Extract Value From Customer Data

If you have more data than you know what to do about it, finding successful ways to do something with it may be a challenge. For instance, with more and more people using a desktop, laptop, and mobile computing devices, all of which produce more knowledge, it makes sense that 90% of the world's data…

November 28, 20200Comments

ByTechynista

Search Engine Optimization (SEO) Web Design

Why Landing Pages Are Critical To Your Campaign Success

How much have you been caught in this trap? You click on an ad with an enticing bid, but instead of going to a page that tells you all about the offer that took you there in the first place, you find a page that tells you nothing about it. Just now, I fell into…

November 27, 20200Comments

ByTechynista

Digital Marketing Education

9 Tips: How To Excel In Your Digital Marketing Career

Have you decided that you're ready to start your digital marketing career? No wonder, it is one of the fastest growing industries, growing three times faster than the rate of GDP in the country, and that growth is expected to continue. There are a few reasons for this, the main one is that it's one of…

November 25, 20200Comments

ByTechynista

Digital Marketing Education

What Tech Startup Landscape Looks Like In Nigeria

Nigeria is quickly becoming a tech start-up hub in West Africa. Why is this happening? This startup culture started back in the late nineties when companies like Microsoft and MTN came to town. The government agency responsible for attracting inward investment to Nigeria has done a good job of attracting some of the best global…

November 23, 20200Comments

ByTechynista

Content Marketing

How Content Marketers Can Leverage Linkedin’s Powerful Platform

LinkedIn has been busy positioning itself as the content channel of choice for B2B marketers over the last few years. To move this mission forward, it has launched a series of content-focused updates – from its powerful publishing platform to its popular Paid Updates' and inspiring influencers' programme. Below, we will address the untapped potential…

November 20, 20200Comments

ByTechynista

Content Marketing

A Beginner’s Guide To A/B Testing: How To Optimize Your Approach

The unique benefit of Digital is its inherent measurability. If you had to describe the unique benefit of digital technology, the main aspect that sets it apart from other sales and marketing strategies, what would you choose? It's measurability for most. The importance of digital technologies and techniques lies in the fact that they are…

November 18, 20200Comments

ByTechynista

Business Content Marketing

How To Empower Yourself (and your customer) With A Modern Sales And Marketing Process

When I was first told about Google; I didn't understand it, neither did I know what a search engine was. I didn't even know it could index all of the world's information, and make it accessible to absolutely everyone. It seemed unfathomable; like life on Mars. Sales (and marketing) roles are undergoing a major transformation…

November 13, 20200Comments

ByTechynista

Content Marketing Digital Marketing

7 Ideas For Developing Your Business Blog Content Plan

Getting a written blog content plan is what distinguishes the good blogs from the very great ones. Basically, you double your chance of success with a published blog plan. According to the Content Marketing Institute, 60 percent of companies with a written content strategy is successful compared to just 32 percent of those with a…

November 12, 20200Comments

ByTechynista

Business Social Media

4 Ways To Deliver Outstanding Social Customer Service

The Value of Social Customer Service There has been a significant spike in major brands taking big steps to provide their consumers with the best possible social experience. Take Xbox, for instance. Microsoft's gaming console goes beyond and beyond the social customer service game with its 'Xbox Support Elite Tweet Fleet.' So much so that…

November 6, 20200Comments

ByTechynista

Techynista

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