Four Reasons Your Email Open Rate Decreases

Hitting the send button on an email that you spent days perfecting is a wonderful feeling, but the marketer's high is crashing down after you see that your open rate is smaller than normal. What has happened? First of all, it's important to know that this happens to almost every marketer. At some point, you 're going…

February 2, 20200Comments

Digital Marketing Web Design

Three Benefits Of Web Analytics

Web analytics is the process of measuring site statistics and analyzing traffic behaviour. Here are there of the main benefits of web analytics. It is typical for any business to do some data analysis. Data analysis is used to determine sales, profit, loss rate, and market interest. However, in terms of establishing a strong e-presence for…

April 21, 20130Comments

Digital Marketing Internet

Create your Digital Will with Google Inactive Account Manager

Every day we create content online in form of emails, blog post, store files on cloud etc. do we ever think of what happens to this content when we die? Well, some folks at Google thought about it and launch a feature that allows you to decide what happens to your account after death; this…

April 11, 20130Comments

Digital Marketing Social Media

Social Media as an Emerging Theme in IS Strategy

Hello guys, I'll like to share my presentation on Social Media as an Emerging Theme in IS Strategy. The 21st century is characterized with various kinds of challenges that are essentially affecting the ways businesses operate; these challenges are driven by events happening inside and outside of the organizations. Organizations need to study these events and strategize around…

March 29, 20130Comments

Digital Marketing Social Media

Social Media is not a Distraction, it Boost Productivity

Far from diverting employees from their jobs, social media and smartphones actually make staff more productive - and employers should learn to deal with that new reality. Access to social networks via mobile devices gives staff a “virtual co-presence” with direct benefits for the business in which they work, according to a new study. That core…

March 29, 20130Comments

Digital Marketing

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