Lanre Oladejo

Social video is an excellent way to present content in an engaging and lively format. Indeed, many social media users now expect...

A successful marketing campaign takes research, preparation, time, and patience. There is a lot of noise to contend with in order to...

As a small business looking to establish your business, you can be wondering why following market trends is important for small businesses...

If you have been wondering how small businesses can advertise free on Facebook. To answer your question, Yes! Small businesses can advertise...

As the world progresses, new technological advancement and trends come up every day and it is safe to say that social media...

If you've been paying attention to trends in digital marketing space for a while, you've probably heard the saying 'content is king'. It's not without reason, because when done right content marketing is a mind-blowing powerful strategy. How powerful? Well, research has shown that it can cost up to 62% less than traditional marketing and generates about three times as many leads.

Account Based Marketing (ABM) is primarily leveraged on by large B2B organization, however, SME's providing B2B services can also explore this form of marketing since it is cost-effective in the long term. Account Based Marketing is a strategic approach to business marketing based on account awareness. This means that multiple specific accounts can be targeted by a company and treated as an individual account.

If you are looking at ways to promote your business using videos, this article shares some valuable tips. In my last post,...

If you are not currently using video as part of your of digital marketing strategy, then you need to start having a...

There are plenty of articles out there about how to prepare for a computer certification exam. However, there are also things you can do...